INCLUSIVE CREATIVE

PROJECT SUMMARY

Our creative team was tasked with naming, branding, and creating all marketing deliverables for an 144 unit new construction project on the corner of Frankford and Lehigh.

TEAM STRUCTURE

Creative Director and Lead Designer: Me
Marketing Manager: Aaron Corcoran
Public Relations: Kathleen McFadden
Creative Events Director: Yaya Horne

MY RESPONSIBILITIES

• Brand Identity

• Web Design

• Organic/Paid Social Media Marketing

• Event Planning and Promotion

• Public Relations Strategy

• Managing Community Partnerships

• Local SEO

TIMELINE

Three months from brand identity to launch.

INTERESTING FACTS

At the time, “Kensington” had a bad reputation in Philadelphia and realtors generally tried to shy away from using the name of the neighborhood. I proposed that we embrace the neighborhood name as a way to further the authenticity of the brand.

CHALLENGES

We had a quick timeline to get a lot done, but we did it!