Client Profile: Riverwards Group

Role:
Creative Director

Managed:
Social Media Coordinator, Photographers, Videographers, Creative Events Director, Public Relations Director

Tenure:
2 Years

Industry Focus:
Luxury Real Estate

Project Highlights:

Extensive content development
Several brand identity designs for new construction properties
Large scale print campaigns
Web design
Paid/ Organic social media campaign
Innovative events featuring celebrities, bands & more
Sold out 9 new construction properties

Philadelphia’s Preferred Builders

RiverWards Group is an esteemed Philadelphia builder that has been featured in Philadelphia magazine. From 2016-2018, we provided web design, digital and social media advertising, public relations services, event management, brand partnerships and end to end print design.

Key Successes

Eight luxury new construction developments SOLD OUT.
Produced a successful and well-attended event featuring world famous rapper Talib Kweli. This event received favorable local press coverage.
Raised $10,000 for Philadelphia schools with two charity events.
Helped achieve Philadelphia zoning board approval for Kensington Courts, a 144 unit housing development, through online petitions.

Helped managing partner Mo Rushdy win Philadelphia Business Journal’s 40 under 40 award.

Launched two well-performing new construction development brand designs that received over 100,000 impressions through local digital advertising.

Introduced and produced innovative content advertising including drone videos, Instagram stories, live streaming from Facebook, Instagram, and Youtube, local brand partnerships, video slideshows and more.

Drone video for Residence at Fillmore

a SOLD OUT 18-unit luxury housing development in Philadelphia’s Fishtown neighborhood

drone video shot by Sean Kane

Branding

kensingtoncourts.com

n5square.com

Video Marketing

EXAMPLES AND STATISTICS

Kensington Courts | A Cornerstone Community

10 Second Views: **15,434**
Reach: **21,376**
Impressions: **48,821**
Avg. cost per result: **$.03**
Budget: **$333.87**

N5 Square a real estate revolution — N5 Square | A Real Estate Revolution

10 Second Views: **3,543**
Reach: **3,717**
Impressions: **8,784**
Avg. cost per result: **$.03**
Budget: **$100.00**

Print Design

Click the image to view 30 panels of print design

for 300ft of outdoor fencing

Responsible for three full years end-to-end print design. From brand concept, to print packaging, to installation, we produced hundreds of flyers, trifolds, promotional materials, & outdoor signage from bandit signs to billboards.